Birla Sunlife Mutual Fund – Belan
Birla Sunlife Mutual Fund Smart Saving
ABM Mudra Work
The age-old principles of simple hand gestures-Mudras helped us get our foot in the door. This 3D mail pack consisted of a book commending the benefits of Mudras, in addition to a contemporary one invented by us – the Hastakshar (Signature) Mudra. A pen reinforced the reason to get in touch.Awards: Midas Gold, DMAi Echo Bronze
Aditya Birla Fianance
Birla Sunlife Insurance
Birla Sunlife Mutual Fund-Laxmi Papad
Even small amounts have the potential to grow through Mutual Fund. Laxmi Papad provided a unique opportunity to communicate this message to the Indian house wives living in tier-2 towns. In effect, this simple, clutter-breaking idea helped us reach out to a massive audience, at a fraction of the cost.
Awards: Midas Gold, DMA Echo Bronze
Aditya Birla Money – Puzzle DM
Club Mahindra Talking Bag
People dislike sales men knocking on doors. But we needed to get our rep to their homes to discuss Club Mahindra holidays in a family setting. The locked suitcase not just got people to call us to get it opened and usable, but got them into a holiday frame of mind.
Awards: DMA Echo Leader, DMAi Echo Gold, Abby Silver
Birla Sunlife Mutual Fund
Religion is a way of life in India. People are often seen praying while travelling, walking, waiting in queue… In short, when ever they can they chant a prayer. To educate this set of audience on the importance of savings via Mutual Funds, we spoke to them in a language they would relate to. The financial prayer beads was created to dramatize the need that one needs to act on one’s prayers in order to grow wealth.
Awards: Midas Silver, DMAi Echo Bronze, Abby Bronze, DMA Echo Leader
Birla Sunlife Insurance
A 3D mail pack that beautifully entwines tradition with a common insight. The Karva Chauth thali with an unexpected twist in the traditional sieve was used to break the mindset of the Indian men and got them to consider the need for protection vis-à-vis an insurance term plan for their spouse.
Awards: Midas Gold, DMAi Echo bronze
Birla Sun Life Insurance
The traditional objects in the Annaprasana tray were replaced with objects that represent modern career options. The idea was to open parents’ mind to the various new career options that their child may be attracted to. It drove the parents to visit the website to take simple aptitude tests for their kids and know more about the finances required for their new-age careers.
Awards: DMA Echo Silver, Abby Gold, Midas Finalist
Birla Sun Life Insurnace
To remind newly weds of their vow to protect their spouse, a card explaining the 7 vows was sent. The card had a chip imbedded that played the Saptapadi wedding mantra. The message that insurance protects and is not just for tax saving was reiterated.
Awards: Midas Gold, Abby Silver, DMA Echo Bronze, DMAi Echo Bronze
Aditya Birla Finance
The Tissue Direct mailer was created to replicate the message of the television commercial that ‘One should not depend on fate to protect one’s dreams‘. Through its fragility and simplicity, this DM successfully drove home the message that life is delicate and hence your loved one’s need to be protected.
Awards: DMAi Echo Bronze