The belan or the rolling pin was created to get into the Tier 2 homes and speak to the housewives. The rupee coin etched on the surface of the rolling pin was done to get her attention and open her mind to how regular savings can grow her family’s wealth.
Awards: Midas Gold, DMAi Echo Bronze

The story-telling kit was created to help distributors spend quality time with their customers. This kit was designed in a manner that would help them sell the concept of mutual funds in a way that’s interesting and easy to decipher as well.
Awards: DMAi Echo Gold, Midas Silver, Abby Bronze

The age-old principles of simple hand gestures-Mudras helped us get our foot in the door. This 3D mail pack consisted of a book commending the benefits of Mudras, in addition to a contemporary one invented by us – the Hastakshar (Signature) Mudra. A pen reinforced the reason to get in touch.Awards: Midas Gold, DMAi Echo Bronze

To get an appointment for our promoter funding solutions from Super High-Net worth Individuals, we created a Triptych painting. However, only two sections of the painting were sent to them. These art aficionados acted as anticipated and some became clients.
Awards: Abby Silver

A 3D mailer that beautifully brought out the dissonance that every child goes through while growing up. Targeted at the parents, it allowed the parents to take simple aptitude tests for their kids and know more about the finances required for their new-age careers.
Awards: Abby Silver

Even small amounts have the potential to grow through Mutual Fund. Laxmi Papad provided a unique opportunity to communicate this message to the Indian house wives living in tier-2 towns. In effect, this simple, clutter-breaking idea helped us reach out to a massive audience, at a fraction of the cost.
Awards: Midas Gold, DMA Echo Bronze

For many of us our financial relationships are a mess. We all know it, but hardly make an effort to do something about it. This Flat interactive DM, effectively illustrated how financial relationships are and what can be done to bring them together.
Awards: DMAi Echo Silver

People dislike sales men knocking on doors. But we needed to get our rep to their homes to discuss Club Mahindra holidays in a family setting. The locked suitcase not just got people to call us to get it opened and usable, but got them into a holiday frame of mind.
Awards: DMA Echo Leader, DMAi Echo Gold, Abby Silver

Religion is a way of life in India. People are often seen praying while travelling, walking, waiting in queue… In short, when ever they can they chant a prayer. To educate this set of audience on the importance of savings via Mutual Funds, we spoke to them in a language they would relate to. The financial prayer beads was created to dramatize the need that one needs to act on one’s prayers in order to grow wealth.
Awards: Midas Silver, DMAi Echo Bronze, Abby Bronze, DMA Echo Leader

A 3D mail pack that beautifully entwines tradition with a common insight. The Karva Chauth thali with an unexpected twist in the traditional sieve was used to break the mindset of the Indian men and got them to consider the need for protection vis-à-vis an insurance term plan for their spouse.
Awards: Midas Gold, DMAi Echo bronze

The traditional objects in the Annaprasana tray were replaced with objects that represent modern career options. The idea was to open parents’ mind to the various new career options that their child may be attracted to. It drove the parents to visit the website to take simple aptitude tests for their kids and know more about the finances required for their new-age careers.
Awards: DMA Echo Silver, Abby Gold, Midas Finalist

To remind newly weds of their vow to protect their spouse, a card explaining the 7 vows was sent. The card had a chip imbedded that played the Saptapadi wedding mantra. The message that insurance protects and is not just for tax saving was reiterated.
Awards: Midas Gold, Abby Silver, DMA Echo Bronze, DMAi Echo Bronze

The Tissue Direct mailer was created to replicate the message of the television commercial that ‘One should not depend on fate to protect one’s dreams‘. Through its fragility and simplicity, this DM successfully drove home the message that life is delicate and hence your loved one’s need to be protected.
Awards: DMAi Echo Bronze